Hello,
I work as a designer and art director across brand, strategy, and storytelling.
My experience spans health-tech, hospitality, and purpose-led brands. More recently, I worked with Eucalyptus, shaping identities, directing shoots, and building campaigns across print and digital.
Whether refining an identity, leading art direction, or developing campaigns, my approach is considered, research-led, and immensely collaborative. I care as much about the thinking and process as the execution.
I’m here to make things clearer, more useful, and more human, and am always keen to chat with others who are too.