Hello,
I'm a designer and art director working across brand, strategy, and storytelling.
My experience spans health-tech, hospitality, home, and purpose-led brands. I'm currently leading content and art direction Pony Rider, having previously worked at Eucalyptus, where I shaped identities, directed shoots, and developed campaigns across print and digital.
Whether refining an identity, directing a shoot, or developing a campaign, my approach is considered, research-led, and collaborative. I care as much about the thinking and process as I do the final outcome.
I believe good design makes things clearer, more useful, and more human. I'm always keen to connect with people who feel the same.