The wellness industry is overwhelmed with misinformation, making it difficult for
consumers to find products they can trust. Decoded was created to bring clarity,
offering a science-backed, evidence-based approach to health and wellness.
The brand identity plays on the contrast between noise and focus. A structured visual system was developed using precise framing, a grid-based layout, and a lens motif to reflect the idea of cutting through the clutter. The colour palette, typography, and imagery work together to build trust, expertise, and transparency.
The result is a sharp, intentional brand that positions Decoded as a reliable source in the wellness space, helping consumers make informed choices with confidence.
Brand Strategy
Brand identity
Verbal identity
Image generation
Website design
Sonja Pulvermacher
Jack Phillips
Isabella Argostine
Amelia Hannigan
Sophie Luka