Reliable, judgment-free reproductive health information isn’t always easy to find, leaving many feeling unsure and unsupported. At Kin, we believe education is power, so we set out to change that. Enter Kin We Talk, a no-judgment Q&A forum where no question is too niche or taboo. Each month, our panel of experts tackles real questions from our community, offering trusted, science-backed answers. Inspired by the comfort of texting a friend for advice, the campaign identity mirrors that same warmth and reassurance, because when it comes to reproductive health, everyone deserves a safe space to ask, learn, and feel heard.
Creative strategy
Brand identity
Art direction
Illustration
Sonja Pulvermacher
Dakota O’brien
Camelle Banes
Sam Villa-Reel
Gilbert Menzies