Nunie had a strong brand foundation but lacked a cohesive system to maintain consistency across platforms. To bridge this gap, a comprehensive brand system was developed, refining typography, colour application, and visual guidelines to create a seamless experience. The art direction established a distinct visual language that balances intimacy with empowerment, reinforcing the brand’s key message, “where intimacy meets healing,” and ensuring every touchpoint felt intentional and cohesive. The packaging was also reimagined, enhancing usability, accessibility, and alignment with the broader brand identity to better reflect Nunie’s mission of making every intimate moment safe, comfortable, and fulfilling.
Creative strategy
Art direction
Brand refresh
Packaging design