Roy’s is a hospitality project born from a close friendship in Wollongong, built on a commitment to community and the natural environment. With a focus on high-quality, locally and sustainably sourced food, the goal is to make this the new culinary norm, accessible to all.
The brand identity needed to be a system that the owners could easily apply themselves. In close collaboration with the founders, the focus was on communicating the brand’s welcoming, community-driven spirit and creating a space for anyone and any occasion. By combining quirkily manipulated typography, a warm color palette, and a witty tone of voice, the result is a design system that is adaptable, friendly, and approachable, ready to be seamlessly rolled out across all collateral and platforms.
Brand strategy
Brand identity
Print design
Merch design